Tag Archives: Facebook

Facebook: for when things go ‘glug’

Just three weeks ago this country’s only oil refinery, Refining NZ, accepted our long-standing recommendations around establishing a presence on social media. The rationale; to engage more effectively with the local community and to give the company a channel through … Continue reading

Posted in business, community, corporate communication, crisis communication, issues management, Northland, social media | | Leave a comment

PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

Twitter roared

How often have you heard Twitter described as a self-indulgent fad used only by shallow, insecure and vacuous types to broadcast the inanities of their little lives… or some such? How many times have clients or employers stared at you blankly as … Continue reading

Posted in blogs, brands, business, citizen journalism, community, corporate communication, crisis communication, issues management, marcomms, media, reputation, social media, trends | | Leave a comment