Tag Archives: communication

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

#LearnwithKim .com

The Dotcom saga took two dramatic new twists this week with the emergence of the Megaupload founder as the latest (and strangest?) New Zealand folk hero, and the judgement by Chief High Court judge Helen Winkelmann that search warrants used … Continue reading

Posted in celebrity, citizen journalism, issues management, journalism, PRos and PRats, reputation, social media, spin | | Leave a comment

There’s a creaking and a rumbling up north

Real plans to expand an oil refinery and an electricity network. Realised plans to turn Whangarei into this country’s first fully UFB-enabled city. Ambitious plans to create a $125 million data centre. Rumoured plans to lobby for a deepwater port … Continue reading

Posted in business, community, corporate communication, crisis communication, economy, government, internal comms, issues management, media, Northland, politics, pressure groups, science and technology, trends | | Leave a comment

Ports of Auckland: high-stakes bid for Hearts and Minds

As the long-running Ports of Auckland labour dispute becomes ever-more intractable, and escalates at a mesmerising pace, the myriad ‘points of view’ from an ever-expanding cast are increasingly difficult to keep a handle on. Little wonder, then, that the New … Continue reading

Posted in business, corporate communication, crisis communication, issues management, PRos and PRats, social media, spin | | Leave a comment

adidas drops the ball – big time

Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading

Posted in brands, business, corporate communication, crisis communication, marcomms, PRos and PRats, reputation, sport, the human element | | Leave a comment

From ‘villain’ to victim – Campbell shows the way

Back in the 80s, when press releases were sent by telex and ‘cc’ literally meant ‘carbon copy’ I was a wet-behind-the-ears junior account assistant at Spectrum, at that time a leading southern African PR consultancy headed by industry doyen George Foot. … Continue reading

Posted in apologies, corporate communication, crisis communication, doing the right thing, issues management, journalism, media, media training, moral high ground, spokesmen, the human element | | Leave a comment

Podium people

I’ve taken part in, and eavesdropped on, several wonderful discussions recently about whether Aussie PM Julia Gillard is a nasty person because she didn’t show much emotion about the Queensland floods in front of the cameras, and whether Queensland premier … Continue reading

Posted in corporate communication, crisis communication, media training, politics, reputation, spokesmen, the human element, tofu PR | | Leave a comment

A patriotic probe?

Most rallying cries revolve around some spontaneous heartfelt outburst or, by contrast, carefully chosen prose. For either to be effective it must capture the imagination and establish a connection with the cause. So where does “don’t touch my junk!” stand in the epoch-making … Continue reading

Posted in blogs, community, context, corporate communication, credibility, government, issues management, pressure groups | | Leave a comment

Are you listening?

I’m irked by how frequently the term public relations is used to mean publicity and associated with profile-raising antics designed solely for headline impact. This week the New Zealand Herald carried a piece about an Auckland property for sale, belonging … Continue reading

Posted in business, citizen journalism, corporate communication, crisis communication, internal comms, marcomms, reputation, social media, spin, the human element, trends | | Leave a comment

Twitter roared

How often have you heard Twitter described as a self-indulgent fad used only by shallow, insecure and vacuous types to broadcast the inanities of their little lives… or some such? How many times have clients or employers stared at you blankly as … Continue reading

Posted in blogs, brands, business, citizen journalism, community, corporate communication, crisis communication, issues management, marcomms, media, reputation, social media, trends | | Leave a comment