Tag Archives: brand building

PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

Showdown in the Basin

Who knew? Be warned: if you want to photograph anyone in front of Heritage New Zealand’s Kemp House you must first seek the permission of the property manager. This despite the fact that the building sits front and centre of … Continue reading

Posted in brands, doing the right thing, moral high ground, Northland, PRos and PRats, reputation, the human element | | Leave a comment

100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

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“Enjoy your lunch”: Pope Francis shows CEOs how it’s done

It seems the Vatican has a media rock star on its hands. Pope Francis is, from the earliest moments of his Papacy, displaying communication skills the Catholic Church has long been in dire need of. His early teachings extend way … Continue reading

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Words versus deeds

  I thought it was quite interesting to compare and contrast these two stories…       Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet about it

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It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

Dealing with distance

I’ve just been to Switzerland for a client meeting. From the Bay of Islands. For a day and a half. I learned two things and re-learned a third. The re-learning was that face time counts. Not only in the ‘new’ … Continue reading

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Apologies abound

Another week, another apology. This time it was the turn of Telecom, with a swift U-turn over its try-hard ‘Abstain for the Game’ campaign. It, of course, followed hard on the heels of the adidas non-apology of the previous week … Continue reading

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adidas drops the ball – big time

Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading

Posted in brands, business, corporate communication, crisis communication, marcomms, PRos and PRats, reputation, sport, the human element | | Leave a comment

Sky letter misses the point

Seriously, who writes this stuff? Earlier this month I received a letter from broadcaster Sky, telling me all about how it has added more channels, “worked hard” to secure the best programming, upgraded a sports channel to High Def and … Continue reading

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