Tag Archives: Anand Satyanand

The Art of Apology

OK, so I’m on record as saying that apologies are over-used in PR.  That they’re too frequently the staple recommendation of spineless ‘tofu traders’. And that, as a result, the exercise of public apology is becoming hollow and (literally) incredible. … Continue reading

Posted in apologies, corporate communication, crisis communication, doing the right thing, freedom of speech, media training, moral high ground, politics, spin, the human element, tofu PR | | Leave a comment