Tag Archives: 100% Pure

Showdown in the Basin

Who knew? Be warned: if you want to photograph anyone in front of Heritage New Zealand’s Kemp House you must first seek the permission of the property manager. This despite the fact that the building sits front and centre of … Continue reading

Posted in brands, doing the right thing, moral high ground, Northland, PRos and PRats, reputation, the human element | | Leave a comment

Credibility missing in Northland mining debate

Last week I helped judge the Lions Young Ambassador Award hosted by the Opononi and Districts Lions Club. I was struck by the speech made by Samanatha Scahill, a 17-year old student at Kerikeri High School. This young lady, who … Continue reading

Posted in business, community, corporate communication, credibility, economy, environment, government, issues management, journalism, Northland, politics, pressure groups | | Leave a comment

100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

Posted in brands, context, credibility, environment, issues management, marcomms, reputation, spin | | Leave a comment

The perils of a good rorting

Greed is never a good look. Unless, of course, you subscribe to the Gordon Gekko view of life. But there is, I’ll concede, a very fine line between greed and – what shall we call it? – ‘maximising revenue’. This … Continue reading

Posted in brands, business, doing the right thing, economy, moral high ground, PRos and PRats, reputation, sport | | Leave a comment