Monthly Archives: February 2014

Countdown. Good, but where’s the mongrel?

Countdown needed to come out fighting. The limp written statement from the Australian owned supermarket giant in response to Labour MP Shane Jones’ stinging claims, made under Parliamentary Privilege, was never going to cut it. So finally this afternoon they … Continue reading

Posted in apologies, brands, business, corporate communication, credibility, crisis communication, issues management, reputation, spokesmen, tofu PR | | Leave a comment