Monthly Archives: July 2012

That’s just a PR embargo

   Embargoes! Ever a thorny topic. It’s no longer a tussle between print and broadcast as to who breaks the news first. For some time now the battle has been between online news sites – regardless of who operates them or which form … Continue reading

Posted in corporate communication, embargoes, journalism, media, PRos and PRats, trends | | Leave a comment

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

We didn’t have the ‘green’ thing back then!

I was sent this the other day. One of those round-robin email jobbies. I enjoyed it so much, though, that I thought I’d share it here: “At the supermarket checkout the young cashier suggested to the older customer that she … Continue reading

Posted in business, community, corporate communication, issues management, moral high ground, pressure groups, spin, trends | | Leave a comment