Monthly Archives: August 2011

Apologies abound

Another week, another apology. This time it was the turn of Telecom, with a swift U-turn over its try-hard ‘Abstain for the Game’ campaign. It, of course, followed hard on the heels of the adidas non-apology of the previous week … Continue reading

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adidas drops the ball – big time

Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading

Posted in brands, business, corporate communication, crisis communication, marcomms, PRos and PRats, reputation, sport, the human element | | Leave a comment