Monthly Archives: March 2011

Sky letter misses the point

Seriously, who writes this stuff? Earlier this month I received a letter from broadcaster Sky, telling me all about how it has added more channels, “worked hard” to secure the best programming, upgraded a sports channel to High Def and … Continue reading

Posted in brands, business, corporate communication, PRos and PRats, spin, the human element | | Leave a comment

From ‘villain’ to victim – Campbell shows the way

Back in the 80s, when press releases were sent by telex and ‘cc’ literally meant ‘carbon copy’ I was a wet-behind-the-ears junior account assistant at Spectrum, at that time a leading southern African PR consultancy headed by industry doyen George Foot. … Continue reading

Posted in apologies, corporate communication, crisis communication, doing the right thing, issues management, journalism, media, media training, moral high ground, spokesmen, the human element | | Leave a comment