Monthly Archives: September 2010

Are you listening?

I’m irked by how frequently the term public relations is used to mean publicity and associated with profile-raising antics designed solely for headline impact. This week the New Zealand Herald carried a piece about an Auckland property for sale, belonging … Continue reading

Posted in business, citizen journalism, corporate communication, crisis communication, internal comms, marcomms, reputation, social media, spin, the human element, trends | | Leave a comment

Twitter roared

How often have you heard Twitter described as a self-indulgent fad used only by shallow, insecure and vacuous types to broadcast the inanities of their little lives… or some such? How many times have clients or employers stared at you blankly as … Continue reading

Posted in blogs, brands, business, citizen journalism, community, corporate communication, crisis communication, issues management, marcomms, media, reputation, social media, trends | | Leave a comment