Monthly Archives: October 2009

Marlborough Sounds debate highlights the ‘Context Trap’

Posted on October 5, 2009 by Peter

For corporate communication to be effective it really needs to appeal to the heart as well as to the head. Too frequently this is forgotten and the result is an uninspiring and losing performance.
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Posted in business, community, context, corporate communication, crisis communication, doing the right thing, environment, government, issues management, science and technology, the human element | | Leave a comment