Category Archives: tofu PR

Mum, media luvvies over-react after boy, 12, not hit by car

Posted on June 6, 2013 by Peter

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading →

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

Apologies abound

Posted on August 25, 2011 by Peter

Another week, another apology. This time it was the turn of Telecom, with a swift U-turn over its try-hard ‘Abstain for the Game’ campaign. It, of course, followed hard on the heels of the adidas non-apology of the previous week … Continue reading →

Posted in apologies, brands, business, corporate communication, marcomms, PRos and PRats, tofu PR, trends | | Leave a comment

Podium people

Posted on January 25, 2011 by Peter

I’ve taken part in, and eavesdropped on, several wonderful discussions recently about whether Aussie PM Julia Gillard is a nasty person because she didn’t show much emotion about the Queensland floods in front of the cameras, and whether Queensland premier … Continue reading →

Posted in corporate communication, crisis communication, politics, reputation, spokesmen, the human element, tofu PR | | 2 Comments

The Art of Apology

Posted on October 6, 2010 by Peter

OK, so I’m on record as saying that apologies are over-used in PR.  That they’re too frequently the staple recommendation of spineless ‘tofu traders’. And that, as a result, the exercise of public apology is becoming hollow and (literally) incredible.    … Continue reading →

Posted in apologies, corporate communication, crisis communication, doing the right thing, freedom of speech, moral high ground, politics, spin, the human element, tofu PR | | Leave a comment

What happened to the Politics of Conviction?

Posted on May 2, 2010 by Peter

Poor old Gordon Brown. The British PM isn’t the most riveting personality on the global political stage but he’s unwittingly enlivened an otherwise turgid British election campaign. I’m referring, of course, to his now-infamous comment that a 65 year-old woman he’d … Continue reading →

Posted in apologies, business, corporate communication, crisis communication, government, issues management, media, politics, the human element, tofu PR, trends | | Leave a comment