Category Archives: tofu PR

Countdown. Good, but where’s the mongrel?

Countdown needed to come out fighting. The limp written statement from the Australian owned supermarket giant in response to Labour MP Shane Jones’ stinging claims, made under Parliamentary Privilege, was never going to cut it. So finally this afternoon they … Continue reading

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Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

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Apologies abound

Another week, another apology. This time it was the turn of Telecom, with a swift U-turn over its try-hard ‘Abstain for the Game’ campaign. It, of course, followed hard on the heels of the adidas non-apology of the previous week … Continue reading

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Podium people

I’ve taken part in, and eavesdropped on, several wonderful discussions recently about whether Aussie PM Julia Gillard is a nasty person because she didn’t show much emotion about the Queensland floods in front of the cameras, and whether Queensland premier … Continue reading

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The Art of Apology

OK, so I’m on record as saying that apologies are over-used in PR.  That they’re too frequently the staple recommendation of spineless ‘tofu traders’. And that, as a result, the exercise of public apology is becoming hollow and (literally) incredible. … Continue reading

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What happened to the Politics of Conviction?

Poor old Gordon Brown. The British PM isn’t the most riveting personality on the global political stage but he’s unwittingly enlivened an otherwise turgid British election campaign. I’m referring, of course, to his now-infamous comment that a 65 year-old woman he’d … Continue reading

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