Category Archives: business

Supermarket beats sick elderly gent. Then patronises the hell out of him

A case study in how not to manage an issue, enhance your reputation or communicate effectively in a crisis unfolded in Harare, Zimbabwe, this week. Details have gone viral and the story is sparking interest around the world thanks largely … Continue reading

Posted in apologies, brands, business, corporate communication, crisis communication, doing the right thing, issues management, PRos and PRats, reputation, spin | | 2 Comments

Facebook: for when things go ‘glug’

Just three weeks ago this country’s only oil refinery, Refining NZ, accepted our long-standing recommendations around establishing a presence on social media. The rationale; to engage more effectively with the local community and to give the company a channel through … Continue reading

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PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

A geek, a Claims Manager and a PR man walk into a bar…

Two business trends are merging like ocean currents to create a rip-curl of opportunity for those of us prepared to grab our boards and go surfing. The first is the recognition by insurers, underwriters and loss adjusters that effective communication … Continue reading

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Countdown. Good, but where’s the mongrel?

Countdown needed to come out fighting. The limp written statement from the Australian owned supermarket giant in response to Labour MP Shane Jones’ stinging claims, made under Parliamentary Privilege, was never going to cut it. So finally this afternoon they … Continue reading

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The Trouble with ‘Toxic’

This was published as a guest column in Fairfax titles Northern News and The Bay Chronicle this week: The mining debate is being hijacked by an emotive and misleading slogan, argues Peter Heath of business communication firm Due North. Words … Continue reading

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“You guys”? Choice, bro

My heart went out to him. There he was – a North American with a smart suit and tie and a Powerpoint presentation (from 1’45” in the video here), trying to make nice at a Northland hui where establishing some … Continue reading

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It’s how you tell ‘em!

About six months ago I met a senior business leader. “What do you do?” she asked, politely. “I’m a PR consultant,” I said… and watched as her eyes glazed over. Three weeks ago I met her again. “Ah yes – … Continue reading

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Credibility missing in Northland mining debate

Last week I helped judge the Lions Young Ambassador Award hosted by the Opononi and Districts Lions Club. I was struck by the speech made by Samanatha Scahill, a 17-year old student at Kerikeri High School. This young lady, who … Continue reading

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Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

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