Category Archives: brands

Supermarket beats sick elderly gent. Then patronises the hell out of him

A case study in how not to manage an issue, enhance your reputation or communicate effectively in a crisis unfolded in Harare, Zimbabwe, this week. Details have gone viral and the story is sparking interest around the world thanks largely … Continue reading

Posted in apologies, brands, business, corporate communication, crisis communication, doing the right thing, issues management, PRos and PRats, reputation, spin | | 2 Comments

PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

Showdown in the Basin

Who knew? Be warned: if you want to photograph anyone in front of Heritage New Zealand’s Kemp House you must first seek the permission of the property manager. This despite the fact that the building sits front and centre of … Continue reading

Posted in brands, doing the right thing, moral high ground, Northland, PRos and PRats, reputation, the human element | | Leave a comment

A geek, a Claims Manager and a PR man walk into a bar…

Two business trends are merging like ocean currents to create a rip-curl of opportunity for those of us prepared to grab our boards and go surfing. The first is the recognition by insurers, underwriters and loss adjusters that effective communication … Continue reading

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Countdown. Good, but where’s the mongrel?

Countdown needed to come out fighting. The limp written statement from the Australian owned supermarket giant in response to Labour MP Shane Jones’ stinging claims, made under Parliamentary Privilege, was never going to cut it. So finally this afternoon they … Continue reading

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Firm masters cup cake

Kudos to Core Builders Composites, the Kiwi firm that built Oracle Team USA’s America’s Cup-winning boat, for textbook issues management. Instead of retreating behind locked doors when the NZ media came calling they embraced the communication challenge and… well, what … Continue reading

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100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

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Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

Dealing with distance

I’ve just been to Switzerland for a client meeting. From the Bay of Islands. For a day and a half. I learned two things and re-learned a third. The re-learning was that face time counts. Not only in the ‘new’ … Continue reading

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