Category Archives: blogs

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

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When news just isn’t

Few things are guaranteed to rile me more than the sanctimonious claim by a news outlet (print or broadcast, but it tends to be mainly newspapers) that it’s there “to serve the community”. To “cater to public interest”. Or, even … Continue reading

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A patriotic probe?

Most rallying cries revolve around some spontaneous heartfelt outburst or, by contrast, carefully chosen prose. For either to be effective it must capture the imagination and establish a connection with the cause. So where does “don’t touch my junk!” stand in the epoch-making … Continue reading

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Twitter roared

How often have you heard Twitter described as a self-indulgent fad used only by shallow, insecure and vacuous types to broadcast the inanities of their little lives… or some such? How many times have clients or employers stared at you blankly as … Continue reading

Posted in blogs, brands, business, citizen journalism, community, corporate communication, crisis communication, issues management, marcomms, media, reputation, social media, trends | | Leave a comment