Category Archives: moral high ground

Showdown in the Basin

Who knew? Be warned: if you want to photograph anyone in front of Heritage New Zealand’s Kemp House you must first seek the permission of the property manager. This despite the fact that the building sits front and centre of … Continue reading

Posted in brands, doing the right thing, moral high ground, Northland, PRos and PRats, reputation, the human element | | Leave a comment

Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

We didn’t have the ‘green’ thing back then!

I was sent this the other day. One of those round-robin email jobbies. I enjoyed it so much, though, that I thought I’d share it here: “At the supermarket checkout the young cashier suggested to the older customer that she … Continue reading

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From ‘villain’ to victim – Campbell shows the way

Back in the 80s, when press releases were sent by telex and ‘cc’ literally meant ‘carbon copy’ I was a wet-behind-the-ears junior account assistant at Spectrum, at that time a leading southern African PR consultancy headed by industry doyen George Foot. … Continue reading

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Conspiracy or cock-up? You decide…

Happy New Year! Here’s to the next 12 months – I hope they bring us all health, happiness and hilarity. Speaking of hilarity, I’m still shaking my head in bemusement at the latest twist in the Hanover Finance/Mark and Amanda … Continue reading

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The perils of a good rorting

Greed is never a good look. Unless, of course, you subscribe to the Gordon Gekko view of life. But there is, I’ll concede, a very fine line between greed and – what shall we call it? – ‘maximising revenue’. This … Continue reading

Posted in brands, business, doing the right thing, economy, moral high ground, PRos and PRats, reputation, sport | | Leave a comment

The Art of Apology

OK, so I’m on record as saying that apologies are over-used in PR.  That they’re too frequently the staple recommendation of spineless ‘tofu traders’. And that, as a result, the exercise of public apology is becoming hollow and (literally) incredible. … Continue reading

Posted in apologies, corporate communication, crisis communication, doing the right thing, freedom of speech, media training, moral high ground, politics, spin, the human element, tofu PR | | Leave a comment

Lessons from the rugby field

Crouch, touch, pause… ENGAGE!  For anyone not familiar with Rugby Union (I know, I know – but it’s the worldwide web) this is the four-stage procedure used to ensure that the delicate dance known as the scrum is started safely … Continue reading

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Shooting the Messenger – the Free Tibet Campaign gets it spectacularly wrong

The Free Tibet Campaign’s recent threat to agitate against any PR consultancy that chooses to work for the Chinese government was a PR own-goal, and arguably not its only one this year. By threatening to bring to bear the wrath … Continue reading

Posted in freedom of speech, government, moral high ground, politics, pressure groups | | Leave a comment