Category Archives: reputation

100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

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Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

“Enjoy your lunch”: Pope Francis shows CEOs how it’s done

It seems the Vatican has a media rock star on its hands. Pope Francis is, from the earliest moments of his Papacy, displaying communication skills the Catholic Church has long been in dire need of. His early teachings extend way … Continue reading

Posted in business, community, corporate communication, internal comms, media, PRos and PRats, reputation, spokesmen, the human element | | Leave a comment

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

#LearnwithKim .com

The Dotcom saga took two dramatic new twists this week with the emergence of the Megaupload founder as the latest (and strangest?) New Zealand folk hero, and the judgement by Chief High Court judge Helen Winkelmann that search warrants used … Continue reading

Posted in celebrity, citizen journalism, issues management, journalism, PRos and PRats, reputation, social media, spin | | Leave a comment

Political game changer? The ‘B word’ enters the fray

In the cut and thrust of politics – and the accompanying drive to galvanise support and isolate opponents – any number of unacceptable ‘isms’ are flung about in the hope that some of the more damning semantic baggage might stick. … Continue reading

Posted in community, government, issues management, politics, reputation, spin, trends | | Leave a comment

adidas drops the ball – big time

Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading

Posted in brands, business, corporate communication, crisis communication, marcomms, PRos and PRats, reputation, sport, the human element | | Leave a comment

Podium people

I’ve taken part in, and eavesdropped on, several wonderful discussions recently about whether Aussie PM Julia Gillard is a nasty person because she didn’t show much emotion about the Queensland floods in front of the cameras, and whether Queensland premier … Continue reading

Posted in corporate communication, crisis communication, media training, politics, reputation, spokesmen, the human element, tofu PR | | Leave a comment

Conspiracy or cock-up? You decide…

Happy New Year! Here’s to the next 12 months – I hope they bring us all health, happiness and hilarity. Speaking of hilarity, I’m still shaking my head in bemusement at the latest twist in the Hanover Finance/Mark and Amanda … Continue reading

Posted in apologies, business, context, crisis communication, doing the right thing, journalism, media, moral high ground, reputation, spin | | Leave a comment

Snatching delight from the jaws of disappointment

It’s a skill and an art, this PR business. And it’s often found in some of the unlikeliest and most unlovely locations. In my case this week it was in the darkened confines of an optometrist’s vision-testing room. I’ve got … Continue reading

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