Category Archives: reputation

Refining NZ pipeline rupture – lessons, observations and affirmations

Widely held as one of the toughest PR gigs in 2017, the September rupture of Refining New Zealand’s 170km pipeline linking Auckland with its refinery at Marsden Point in Northland threw up some superb affirmations, lessons and observations about crisis … Continue reading

Posted in corporate communication, crisis communication, environment, Northland, reputation, social media, spokesmen | | Leave a comment

Crisis communication shapes reputations in Hawke’s Bay water calamity

District and Regional Councils at the eye of the storm around the recent contamination of a New Zealand town’s water supply have come under fire for the timeliness and effectiveness of their communication around this issue – now widely acknowledged to … Continue reading

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Supermarket beats sick elderly gent. Then patronises the hell out of him

A case study in how not to manage an issue, enhance your reputation or communicate effectively in a crisis unfolded in Harare, Zimbabwe, this week. Details have gone viral and the story is sparking interest around the world thanks largely … Continue reading

Posted in apologies, brands, business, corporate communication, crisis communication, doing the right thing, issues management, PRos and PRats, reputation, spin | | 2 Comments

Showdown in the Basin

Who knew? Be warned: if you want to photograph anyone in front of Heritage New Zealand’s Kemp House you must first seek the permission of the property manager. This despite the fact that the building sits front and centre of … Continue reading

Posted in brands, doing the right thing, moral high ground, Northland, PRos and PRats, reputation, the human element | | Leave a comment

A geek, a Claims Manager and a PR man walk into a bar…

Two business trends are merging like ocean currents to create a rip-curl of opportunity for those of us prepared to grab our boards and go surfing. The first is the recognition by insurers, underwriters and loss adjusters that effective communication … Continue reading

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Countdown. Good, but where’s the mongrel?

Countdown needed to come out fighting. The limp written statement from the Australian owned supermarket giant in response to Labour MP Shane Jones’ stinging claims, made under Parliamentary Privilege, was never going to cut it. So finally this afternoon they … Continue reading

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The Trouble with ‘Toxic’

This was published as a guest column in Fairfax titles Northern News and The Bay Chronicle this week: The mining debate is being hijacked by an emotive and misleading slogan, argues Peter Heath of business communication firm Due North. Words … Continue reading

Posted in business, community, corporate communication, economy, Northland, politics, pressure groups, reputation, spin | | Leave a comment

It’s how you tell ‘em!

About six months ago I met a senior business leader. “What do you do?” she asked, politely. “I’m a PR consultant,” I said… and watched as her eyes glazed over. Three weeks ago I met her again. “Ah yes – … Continue reading

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Jilted at dawn

Aah – the trials and tribulations of a flashy media lifestyle. There I was. All set up and ready to chat with Mike Hosking on Newstalk ZB this morning about the Len Brown train-smash. They’d called me from out of … Continue reading

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Firm masters cup cake

Kudos to Core Builders Composites, the Kiwi firm that built Oracle Team USA’s America’s Cup-winning boat, for textbook issues management. Instead of retreating behind locked doors when the NZ media came calling they embraced the communication challenge and… well, what … Continue reading

Posted in brands, corporate communication, credibility, issues management, journalism, media training, PRos and PRats, reputation | | Leave a comment