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Category Archives: reputation
Mum, media luvvies over-react after boy, 12, not hit by car
‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading
It’s not about the numbers. It just isn’t.
Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading
adidas drops the ball – big time
Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading
Conspiracy or cock-up? You decide…
Happy New Year! Here’s to the next 12 months – I hope they bring us all health, happiness and hilarity. Speaking of hilarity, I’m still shaking my head in bemusement at the latest twist in the Hanover Finance/Mark and Amanda … Continue reading
Snatching delight from the jaws of disappointment
It’s a skill and an art, this PR business. And it’s often found in some of the unlikeliest and most unlovely locations. In my case this week it was in the darkened confines of an optometrist’s vision-testing room. I’ve got … Continue reading
The perils of a good rorting
Greed is never a good look. Unless, of course, you subscribe to the Gordon Gekko view of life. But there is, I’ll concede, a very fine line between greed and – what shall we call it? – ‘maximising revenue’. This … Continue reading


