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Category Archives: trends
The Hot Seat; now a harder sell
Last night New Zealand television current affairs programme host John Campbell told viewers that increasing numbers of organisational spokesmen were declining to be interviewed on his programme (from 7’10” in this clip). This was the second time I’d heard that … Continue reading
Don’t write off the good guys, Bernard
Bernard Hickey is building a new media model in New Zealand. Called journalism.org.nz, its approach is described as ‘public interest journalism funded by the public’ Read more about it here. It sounds fascinating. I was disturbed by the disparaging references … Continue reading
It’s not about the numbers. It just isn’t.
Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading
We didn’t have the ‘green’ thing back then!
I was sent this the other day. One of those round-robin email jobbies. I enjoyed it so much, though, that I thought I’d share it here: “At the supermarket checkout the young cashier suggested to the older customer that she … Continue reading
When news just isn’t
Few things are guaranteed to rile me more than the sanctimonious claim by a news outlet (print or broadcast, but it tends to be mainly newspapers) that it’s there “to serve the community”. To “cater to public interest”. Or, even … Continue reading
Dealing with distance
I’ve just been to Switzerland for a client meeting. From the Bay of Islands. For a day and a half. I learned two things and re-learned a third. The re-learning was that face time counts. Not only in the ‘new’ … Continue reading
There’s a creaking and a rumbling up north
Real plans to expand an oil refinery and an electricity network. Rumoured plans to lobby for a deepwater port to rival Auckland. And speculative plans to create a latter day Eldorado by realising potential for mineral extraction. From some vantage … Continue reading
Apologies abound
Another week, another apology. This time it was the turn of Telecom, with a swift U-turn over its try-hard ‘Abstain for the Game’ campaign. It, of course, followed hard on the heels of the adidas non-apology of the previous week … Continue reading
Posted in apologies, brands, business, corporate communication, marcomms, PRos and PRats, tofu PR, trends
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