Category Archives: trends

Carbon paper, filing cabinets, couriers and telex

In just over 111 years mankind has progressed from putting the first powered aircraft into flight to landing a machine on a comet. This astounding rate of evolution in the aviation and aerospace industry comforts me slightly when I look … Continue reading

Posted in journalism, media, PRos and PRats, trends | | 6 Comments

PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

A geek, a Claims Manager and a PR man walk into a bar…

Two business trends are merging like ocean currents to create a rip-curl of opportunity for those of us prepared to grab our boards and go surfing. The first is the recognition by insurers, underwriters and loss adjusters that effective communication … Continue reading

Posted in brands, business, corporate communication, crisis communication, issues management, reputation, science and technology, trends | | Leave a comment

“You guys”? Choice, bro

My heart went out to him. There he was – a North American with a smart suit and tie and a Powerpoint presentation (from 1’45” in the video here), trying to make nice at a Northland hui where establishing some … Continue reading

Posted in business, community, corporate communication, credibility, environment, government, issues management, Northland, politics, pressure groups, trends | | Leave a comment

It’s how you tell ‘em!

About six months ago I met a senior business leader. “What do you do?” she asked, politely. “I’m a PR consultant,” I said… and watched as her eyes glazed over. Three weeks ago I met her again. “Ah yes – … Continue reading

Posted in business, corporate communication, marcomms, reputation, spin, trends | | Leave a comment

Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

The Hot Seat; now a harder sell

Last night New Zealand television current affairs programme host John Campbell told viewers that increasing numbers of organisational spokesmen were declining to be interviewed on his programme (from 7’10” in this clip). This was the second time I’d heard that … Continue reading

Posted in business, corporate communication, crisis communication, issues management, journalism, media, media training, spokesmen, trends | | Leave a comment

Don’t write off the good guys, Bernard

Bernard Hickey is building a new media model in New Zealand. Called journalism.org.nz, its approach is described as ‘public interest journalism funded by the public’ Read more about it here. It sounds fascinating. I was disturbed by the disparaging references … Continue reading

Posted in business, citizen journalism, corporate communication, doing the right thing, journalism, media, PRos and PRats, spin, spokesmen, trends | | Leave a comment

That’s just a PR embargo

   Embargoes! Ever a thorny topic. It’s no longer a tussle between print and broadcast as to who breaks the news first. For some time now the battle has been between online news sites – regardless of who operates them or which form … Continue reading

Posted in corporate communication, embargoes, journalism, media, PRos and PRats, trends | | Leave a comment

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment