Category Archives: the human element

PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

Showdown in the Basin

Who knew? Be warned: if you want to photograph anyone in front of Heritage New Zealand’s Kemp House you must first seek the permission of the property manager. This despite the fact that the building sits front and centre of … Continue reading

Posted in brands, doing the right thing, moral high ground, Northland, PRos and PRats, reputation, the human element | | Leave a comment

“Enjoy your lunch”: Pope Francis shows CEOs how it’s done

It seems the Vatican has a media rock star on its hands. Pope Francis is, from the earliest moments of his Papacy, displaying communication skills the Catholic Church has long been in dire need of. His early teachings extend way … Continue reading

Posted in business, community, corporate communication, internal comms, media, PRos and PRats, reputation, spokesmen, the human element | | Leave a comment

adidas drops the ball – big time

Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading

Posted in brands, business, corporate communication, crisis communication, marcomms, PRos and PRats, reputation, sport, the human element | | Leave a comment

Sky letter misses the point

Seriously, who writes this stuff? Earlier this month I received a letter from broadcaster Sky, telling me all about how it has added more channels, “worked hard” to secure the best programming, upgraded a sports channel to High Def and … Continue reading

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From ‘villain’ to victim – Campbell shows the way

Back in the 80s, when press releases were sent by telex and ‘cc’ literally meant ‘carbon copy’ I was a wet-behind-the-ears junior account assistant at Spectrum, at that time a leading southern African PR consultancy headed by industry doyen George Foot. … Continue reading

Posted in apologies, corporate communication, crisis communication, doing the right thing, issues management, journalism, media, media training, moral high ground, spokesmen, the human element | | Leave a comment

Podium people

I’ve taken part in, and eavesdropped on, several wonderful discussions recently about whether Aussie PM Julia Gillard is a nasty person because she didn’t show much emotion about the Queensland floods in front of the cameras, and whether Queensland premier … Continue reading

Posted in corporate communication, crisis communication, media training, politics, reputation, spokesmen, the human element, tofu PR | | Leave a comment

Global scrutiny – can you hack it?

Cries of surprise and outrage about the “disrespectful” questions being asked by international journalists in the wake of the Pike River mining tragedy and the [shock, horror, gasp] “aggressive” questioning of those in charge of the rescue operation indicate some … Continue reading

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Snatching delight from the jaws of disappointment

It’s a skill and an art, this PR business. And it’s often found in some of the unlikeliest and most unlovely locations. In my case this week it was in the darkened confines of an optometrist’s vision-testing room. I’ve got … Continue reading

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The Art of Apology

OK, so I’m on record as saying that apologies are over-used in PR.  That they’re too frequently the staple recommendation of spineless ‘tofu traders’. And that, as a result, the exercise of public apology is becoming hollow and (literally) incredible. … Continue reading

Posted in apologies, corporate communication, crisis communication, doing the right thing, freedom of speech, media training, moral high ground, politics, spin, the human element, tofu PR | | Leave a comment