Category Archives: sport

adidas drops the ball – big time

Posted on August 9, 2011 by Peter

Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading →

Posted in brands, business, corporate communication, crisis communication, marcomms, PRos and PRats, reputation, sport, the human element | | Leave a comment

The perils of a good rorting

Posted on November 3, 2010 by Peter

Greed is never a good look. Unless, of course, you subscribe to the Gordon Gekko view of life. But there is, I’ll concede, a very fine line between greed and – what shall we call it? – ‘maximising revenue’. This … Continue reading →

Posted in brands, business, doing the right thing, economy, moral high ground, PRos and PRats, reputation, sport | | Leave a comment

Weak action over ‘Crashgate’ leaves F1 in the pits

Posted on September 21, 2009 by Peter

Sport is big business. Think athletics, World Series cricket, the US National Football League and English Premier League football. Even the Olympic Games. The scale and nature of global investment in sport and sporting brands differs little from the world … Continue reading →

Posted in brands, business, doing the right thing, issues management, reputation, sponsorship, sport, trends | | Leave a comment