Category Archives: spin

When news just isn’t

Few things are guaranteed to rile me more than the sanctimonious claim by a news outlet (print or broadcast, but it tends to be mainly newspapers) that it’s there “to serve the community”. To “cater to public interest”. Or, even … Continue reading

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Ports of Auckland: high-stakes bid for Hearts and Minds

As the long-running Ports of Auckland labour dispute becomes ever-more intractable, and escalates at a mesmerising pace, the myriad ‘points of view’ from an ever-expanding cast are increasingly difficult to keep a handle on. Little wonder, then, that the New … Continue reading

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Sky letter misses the point

Seriously, who writes this stuff? Earlier this month I received a letter from broadcaster Sky, telling me all about how it has added more channels, “worked hard” to secure the best programming, upgraded a sports channel to High Def and … Continue reading

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Conspiracy or cock-up? You decide…

Happy New Year! Here’s to the next 12 months – I hope they bring us all health, happiness and hilarity. Speaking of hilarity, I’m still shaking my head in bemusement at the latest twist in the Hanover Finance/Mark and Amanda … Continue reading

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There’s something happening here

And if you’re old enough to remember the song, you’ll recall the next line is:  “What it is ain’t exactly clear.” I was asked by a colleague yesterday to explain the American political system.  How it’s structured, who is seeking election … Continue reading

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The Art of Apology

OK, so I’m on record as saying that apologies are over-used in PR.  That they’re too frequently the staple recommendation of spineless ‘tofu traders’. And that, as a result, the exercise of public apology is becoming hollow and (literally) incredible. … Continue reading

Posted in apologies, corporate communication, crisis communication, doing the right thing, freedom of speech, media training, moral high ground, politics, spin, the human element, tofu PR | | Leave a comment

Are you listening?

I’m irked by how frequently the term public relations is used to mean publicity and associated with profile-raising antics designed solely for headline impact. This week the New Zealand Herald carried a piece about an Auckland property for sale, belonging … Continue reading

Posted in business, citizen journalism, corporate communication, crisis communication, internal comms, marcomms, reputation, social media, spin, the human element, trends | | Leave a comment

“Why do they hate us?”

Enjoyed an interesting blog-based discussion with an industry colleague this week – he fears the current recession may be accelerating consumer intolerance, causing a rise in business-bashing and an undue media focus on relatively trivial stories. He points to coverage … Continue reading

Posted in brands, business, citizen journalism, corporate communication, economy, issues management, journalism, media, reputation, social media, spin, trends | | Leave a comment

Turning hacks into flacks

Can ex-journalists make good PR types?  Well, I know they can. But only if they’re able to operate outside the media bubble so many of them have drifted around in for so long. Michelle Boag recently wrote about a current trend … Continue reading

Posted in corporate communication, journalism, marcomms, media, reputation, spin, trends | | 1 Comment

Lessons from the rugby field

Crouch, touch, pause… ENGAGE!  For anyone not familiar with Rugby Union (I know, I know – but it’s the worldwide web) this is the four-stage procedure used to ensure that the delicate dance known as the scrum is started safely … Continue reading

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