Category Archives: spin

Supermarket beats sick elderly gent. Then patronises the hell out of him

A case study in how not to manage an issue, enhance your reputation or communicate effectively in a crisis unfolded in Harare, Zimbabwe, this week. Details have gone viral and the story is sparking interest around the world thanks largely … Continue reading

Posted in apologies, brands, business, corporate communication, crisis communication, doing the right thing, issues management, PRos and PRats, reputation, spin | | 2 Comments

The Trouble with ‘Toxic’

This was published as a guest column in Fairfax titles Northern News and The Bay Chronicle this week: The mining debate is being hijacked by an emotive and misleading slogan, argues Peter Heath of business communication firm Due North. Words … Continue reading

Posted in business, community, corporate communication, economy, Northland, politics, pressure groups, reputation, spin | | Leave a comment

It’s how you tell ‘em!

About six months ago I met a senior business leader. “What do you do?” she asked, politely. “I’m a PR consultant,” I said… and watched as her eyes glazed over. Three weeks ago I met her again. “Ah yes – … Continue reading

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100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

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Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

Words versus deeds

  I thought it was quite interesting to compare and contrast these two stories…       Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet about it

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Don’t write off the good guys, Bernard

Bernard Hickey is building a new media model in New Zealand. Called journalism.org.nz, its approach is described as ‘public interest journalism funded by the public’ Read more about it here. It sounds fascinating. I was disturbed by the disparaging references … Continue reading

Posted in business, citizen journalism, corporate communication, doing the right thing, journalism, media, PRos and PRats, spin, spokesmen, trends | | Leave a comment

We didn’t have the ‘green’ thing back then!

I was sent this the other day. One of those round-robin email jobbies. I enjoyed it so much, though, that I thought I’d share it here: “At the supermarket checkout the young cashier suggested to the older customer that she … Continue reading

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#LearnwithKim .com

The Dotcom saga took two dramatic new twists this week with the emergence of the Megaupload founder as the latest (and strangest?) New Zealand folk hero, and the judgement by Chief High Court judge Helen Winkelmann that search warrants used … Continue reading

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Political game changer? The ‘B word’ enters the fray

In the cut and thrust of politics – and the accompanying drive to galvanise support and isolate opponents – any number of unacceptable ‘isms’ are flung about in the hope that some of the more damning semantic baggage might stick. … Continue reading

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