Category Archives: social media

Facebook: for when things go ‘glug’

Just three weeks ago this country’s only oil refinery, Refining NZ, accepted our long-standing recommendations around establishing a presence on social media. The rationale; to engage more effectively with the local community and to give the company a channel through … Continue reading

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PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

#Election2014: Of twitter, bad publicity and the north

It’s been an eye-poppingly strange election campaign. It’s had huge implications for public relations in New Zealand, mainly because of the cash for coverage and dirty politics scandals which engulfed the blogging landscape. Things aren’t ever going to be the … Continue reading

Posted in economy, government, Northland, politics, social media | | Leave a comment

Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

#LearnwithKim .com

The Dotcom saga took two dramatic new twists this week with the emergence of the Megaupload founder as the latest (and strangest?) New Zealand folk hero, and the judgement by Chief High Court judge Helen Winkelmann that search warrants used … Continue reading

Posted in celebrity, citizen journalism, issues management, journalism, PRos and PRats, reputation, social media, spin | | Leave a comment

Dealing with distance

I’ve just been to Switzerland for a client meeting. From the Bay of Islands. For a day and a half. I learned two things and re-learned a third. The re-learning was that face time counts. Not only in the ‘new’ … Continue reading

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Ports of Auckland: high-stakes bid for Hearts and Minds

As the long-running Ports of Auckland labour dispute becomes ever-more intractable, and escalates at a mesmerising pace, the myriad ‘points of view’ from an ever-expanding cast are increasingly difficult to keep a handle on. Little wonder, then, that the New … Continue reading

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Global scrutiny – can you hack it?

Cries of surprise and outrage about the “disrespectful” questions being asked by international journalists in the wake of the Pike River mining tragedy and the [shock, horror, gasp] “aggressive” questioning of those in charge of the rescue operation indicate some … Continue reading

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Snatching delight from the jaws of disappointment

It’s a skill and an art, this PR business. And it’s often found in some of the unlikeliest and most unlovely locations. In my case this week it was in the darkened confines of an optometrist’s vision-testing room. I’ve got … Continue reading

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