Category Archives: Northland

Could balance of NZ political power hang on a single word?

It’s always risky to call an election result in advance. So I’m going to resist the temptation. But, barring an extraordinary infusion of yet more pork, I find it hard to imagine how National are going to win Northland at the … Continue reading

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Facebook: for when things go ‘glug’

Just three weeks ago this country’s only oil refinery, Refining NZ, accepted our long-standing recommendations around establishing a presence on social media. The rationale; to engage more effectively with the local community and to give the company a channel through … Continue reading

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PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

Showdown in the Basin

Who knew? Be warned: if you want to photograph anyone in front of Heritage New Zealand’s Kemp House you must first seek the permission of the property manager. This despite the fact that the building sits front and centre of … Continue reading

Posted in brands, doing the right thing, moral high ground, Northland, PRos and PRats, reputation, the human element | | Leave a comment

#Election2014: Of twitter, bad publicity and the north

It’s been an eye-poppingly strange election campaign. It’s had huge implications for public relations in New Zealand, mainly because of the cash for coverage and dirty politics scandals which engulfed the blogging landscape. Things aren’t ever going to be the … Continue reading

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The Trouble with ‘Toxic’

This was published as a guest column in Fairfax titles Northern News and The Bay Chronicle this week: The mining debate is being hijacked by an emotive and misleading slogan, argues Peter Heath of business communication firm Due North. Words … Continue reading

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“You guys”? Choice, bro

My heart went out to him. There he was – a North American with a smart suit and tie and a Powerpoint presentation (from 1’45” in the video here), trying to make nice at a Northland hui where establishing some … Continue reading

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Credibility missing in Northland mining debate

Last week I helped judge the Lions Young Ambassador Award hosted by the Opononi and Districts Lions Club. I was struck by the speech made by Samanatha Scahill, a 17-year old student at Kerikeri High School. This young lady, who … Continue reading

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“Apartheid” message misses the mark

Every now and then local government throws up a political race that’s far more meaningful, far more entertaining to watch than the national version. That’s happening right now in New Zealand’s Northland. If you’re not from New Zealand, or if … Continue reading

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There’s a creaking and a rumbling up north

Real plans to expand an oil refinery and an electricity network. Realised plans to turn Whangarei into this country’s first fully UFB-enabled city. Ambitious plans to create a $125 million data centre. Rumoured plans to lobby for a deepwater port … Continue reading

Posted in business, community, corporate communication, crisis communication, economy, government, internal comms, issues management, media, Northland, politics, pressure groups, science and technology, trends | | Leave a comment