Category Archives: marcomms

It’s how you tell ‘em!

About six months ago I met a senior business leader. “What do you do?” she asked, politely. “I’m a PR consultant,” I said… and watched as her eyes glazed over. Three weeks ago I met her again. “Ah yes – … Continue reading

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100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

Posted in brands, context, credibility, environment, issues management, marcomms, reputation, spin | | Leave a comment

Mum, media luvvies over-react after boy, 12, not hit by car

‘Mum asked to pay up after son, 12, hit by car’ was New Zealand’s weightiest story yesterday, the headline screaming out from the front page of the NZ Herald. It wasn’t the biggest news du jour, of course – but … Continue reading

Posted in apologies, brands, business, citizen journalism, corporate communication, crisis communication, doing the right thing, issues management, journalism, marcomms, media, moral high ground, reputation, social media, spin, tofu PR, trends | | Leave a comment

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

Apologies abound

Another week, another apology. This time it was the turn of Telecom, with a swift U-turn over its try-hard ‘Abstain for the Game’ campaign. It, of course, followed hard on the heels of the adidas non-apology of the previous week … Continue reading

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adidas drops the ball – big time

Good on Rebel Sport, Briscoes and Whakatane Sportsworld for taking a stance on the rugby jersey price issue. While adidas’ reaction to public outrage over the fleecing of Kiwi rugby fans has been little short of Kafka-esque to date (referring … Continue reading

Posted in brands, business, corporate communication, crisis communication, marcomms, PRos and PRats, reputation, sport, the human element | | Leave a comment

Are you listening?

I’m irked by how frequently the term public relations is used to mean publicity and associated with profile-raising antics designed solely for headline impact. This week the New Zealand Herald carried a piece about an Auckland property for sale, belonging … Continue reading

Posted in business, citizen journalism, corporate communication, crisis communication, internal comms, marcomms, reputation, social media, spin, the human element, trends | | Leave a comment

Twitter roared

How often have you heard Twitter described as a self-indulgent fad used only by shallow, insecure and vacuous types to broadcast the inanities of their little lives… or some such? How many times have clients or employers stared at you blankly as … Continue reading

Posted in blogs, brands, business, citizen journalism, community, corporate communication, crisis communication, issues management, marcomms, media, reputation, social media, trends | | Leave a comment

Turning hacks into flacks

Can ex-journalists make good PR types?  Well, I know they can. But only if they’re able to operate outside the media bubble so many of them have drifted around in for so long. Michelle Boag recently wrote about a current trend … Continue reading

Posted in corporate communication, journalism, marcomms, media, reputation, spin, trends | | 1 Comment

The eyes have it

Many organisations spend huge amounts of time, effort and PR budget generating relationships with key stakeholders. But it’s amazing how frequently the smallest details can undo years of effort. Take for example ‘the roving eye.’ You know what I mean. The … Continue reading

Posted in business, corporate communication, marcomms, PRos and PRats, reputation, spokesmen, the human element | | 3 Comments