Category Archives: evaluation/measurement

It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

Advertising value: meaningless, misused and misleading

A man I know was recently up in front of his Board.  Along with all the divisional managers of the business, this PR guru had been asked to report on the value to the organisation of his team’s activities over … Continue reading

Posted in business, corporate communication, evaluation/measurement, PRos and PRats, trends | | 6 Comments