Category Archives: environment

“You guys”? Choice, bro

My heart went out to him. There he was – a North American with a smart suit and tie and a Powerpoint presentation (from 1’45” in the video here), trying to make nice at a Northland hui where establishing some … Continue reading

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Credibility missing in Northland mining debate

Last week I helped judge the Lions Young Ambassador Award hosted by the Opononi and Districts Lions Club. I was struck by the speech made by Samanatha Scahill, a 17-year old student at Kerikeri High School. This young lady, who … Continue reading

Posted in business, community, corporate communication, credibility, economy, environment, government, issues management, journalism, Northland, politics, pressure groups | | Leave a comment

100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

Posted in brands, context, credibility, environment, issues management, marcomms, reputation, spin | | Leave a comment

Marlborough Sounds debate highlights the ‘Context Trap’

For corporate communication to be effective it really needs to appeal to the heart as well as to the head. Too frequently this is forgotten and the result is an uninspiring and losing performance.
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Posted in business, community, context, corporate communication, crisis communication, doing the right thing, environment, government, issues management, science and technology, the human element | | Leave a comment