Category Archives: context

100% Incredible

It’s a slogan. Not a guarantee. The furore over Tourism New Zealand’s 100% Pure campaign would be laughable if it wasn’t so serious. The scale of the investment involved in creating what has to be one of the world’s most … Continue reading

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“Apartheid” message misses the mark

Every now and then local government throws up a political race that’s far more meaningful, far more entertaining to watch than the national version. That’s happening right now in New Zealand’s Northland. If you’re not from New Zealand, or if … Continue reading

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Conspiracy or cock-up? You decide…

Happy New Year! Here’s to the next 12 months – I hope they bring us all health, happiness and hilarity. Speaking of hilarity, I’m still shaking my head in bemusement at the latest twist in the Hanover Finance/Mark and Amanda … Continue reading

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A patriotic probe?

Most rallying cries revolve around some spontaneous heartfelt outburst or, by contrast, carefully chosen prose. For either to be effective it must capture the imagination and establish a connection with the cause. So where does “don’t touch my junk!” stand in the epoch-making … Continue reading

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There’s something happening here

And if you’re old enough to remember the song, you’ll recall the next line is:  “What it is ain’t exactly clear.” I was asked by a colleague yesterday to explain the American political system.  How it’s structured, who is seeking election … Continue reading

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Just sayin’….

When the English Parliament enshrined Freedom of Speech in the 1689 Bill of Rights, it did so to ensure that all shades of political opinion were given voice. In 1791 the First Amendment to the US Constitution did the same. … Continue reading

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Marlborough Sounds debate highlights the ‘Context Trap’

For corporate communication to be effective it really needs to appeal to the heart as well as to the head. Too frequently this is forgotten and the result is an uninspiring and losing performance.
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Posted in business, community, context, corporate communication, crisis communication, doing the right thing, environment, government, issues management, science and technology, the human element | | Leave a comment