Category Archives: community

Could balance of NZ political power hang on a single word?

It’s always risky to call an election result in advance. So I’m going to resist the temptation. But, barring an extraordinary infusion of yet more pork, I find it hard to imagine how National are going to win Northland at the … Continue reading

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Facebook: for when things go ‘glug’

Just three weeks ago this country’s only oil refinery, Refining NZ, accepted our long-standing recommendations around establishing a presence on social media. The rationale; to engage more effectively with the local community and to give the company a channel through … Continue reading

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PR best practice in local government? Yes!

You don’t often expect examples of best practice to jump out at you from local government but hats are off in our office to both the Far North District Council and Auckland Council for their use of social media. The … Continue reading

Posted in brands, business, community, corporate communication, Northland, PRos and PRats, social media, spokesmen, the human element, trends | | Leave a comment

The Trouble with ‘Toxic’

This was published as a guest column in Fairfax titles Northern News and The Bay Chronicle this week: The mining debate is being hijacked by an emotive and misleading slogan, argues Peter Heath of business communication firm Due North. Words … Continue reading

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“You guys”? Choice, bro

My heart went out to him. There he was – a North American with a smart suit and tie and a Powerpoint presentation (from 1’45” in the video here), trying to make nice at a Northland hui where establishing some … Continue reading

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Credibility missing in Northland mining debate

Last week I helped judge the Lions Young Ambassador Award hosted by the Opononi and Districts Lions Club. I was struck by the speech made by Samanatha Scahill, a 17-year old student at Kerikeri High School. This young lady, who … Continue reading

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“Enjoy your lunch”: Pope Francis shows CEOs how it’s done

It seems the Vatican has a media rock star on its hands. Pope Francis is, from the earliest moments of his Papacy, displaying communication skills the Catholic Church has long been in dire need of. His early teachings extend way … Continue reading

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It’s not about the numbers. It just isn’t.

Beware smooth-talking ‘social media consultants’ who promise online fame and glory by pointing to tens of thousands of people following them on Twitter, or hundreds and hundreds of ‘likes’ on their Facebook pages. For, to mangle the old proverb involving … Continue reading

Posted in blogs, brands, business, community, corporate communication, evaluation/measurement, marcomms, media, PRos and PRats, reputation, social media, trends | | Leave a comment

We didn’t have the ‘green’ thing back then!

I was sent this the other day. One of those round-robin email jobbies. I enjoyed it so much, though, that I thought I’d share it here: “At the supermarket checkout the young cashier suggested to the older customer that she … Continue reading

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Political game changer? The ‘B word’ enters the fray

In the cut and thrust of politics – and the accompanying drive to galvanise support and isolate opponents – any number of unacceptable ‘isms’ are flung about in the hope that some of the more damning semantic baggage might stick. … Continue reading

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